MUMBAI: Disney’s A Christmas Carol, directed by Robert Zemeckis and starring Jim Carrey, crossed the $20 million mark at IMAX theatres during Thanksgiving weekend. The IMAX release grossed $3.3 million from 182 IMAX theatres domestically during the weekend from 27 November through 29 November – a 53% increase over the previous weekend — registering 21% of the film’s total domestic fourth-weekend gross of $15.9 million on approximately 3% of the screens. The film’s domestic IMAX total is now at $16.5 million.
Internationally, the IMAX release continued to build momentum during its fourth weekend, with an estimated gross of over $1 million, bringing the film’s IMAX global cume to $20.8 million.
Walt Disney Studios president distribution Bob Chapek said, "We have been watching IMAX releases demonstrate strong box office legs over the years and it’s great to be a part of it for this wonderful holiday movie."
"The 53 percent increase over last weekend demonstrates how The IMAX Experience can add event status to an already exciting movie. It’s great to see momentum continue as we head into the final three weeks of the run, and we’re pleased that this momentum includes international markets — particularly Russia, which has grossed an estimated $600,000 on three screens in just ten days," said IMAX CEO Richard L. Gelfond.
"This weekend’s significant box office increase is encouraging as we head into the final stretch. Moviegoers around the world only have three more weeks left to experience the unique and magical combination of Robert Zemeckis, IMAX 3D and Disney," added IMAX Filmed Entertainment chairman and president Greg Foster.
