MUMBAI: EMI Music has promoted Cory Ondrejka to the newly-created position of executive vice president, digital marketing.

In this key role, Ondrejka will help to advance the company’s digital marketing capability, developing new consumer and market insight resources and leading EMI’s experimentation with new digital marketing and product models in order to provide the best service to its artists and their fans.

With digital music sales comprising over 20 per cent of EMI Music’s revenues, the company is now completing its integration of all digital functions into its business operations and will no longer run a standalone digital unit. Douglas Merrill has stepped down from his role as president of digital and chief operating officer of its New Music unit.

EMI Music CEO, Elio Leoni-Sceti, said: “Cory is a highly talented executive with a passion for music and a unique technology-based skill set. He will help us deliver our goal of leveraging the power of digital across our business, particularly in the key areas of consumer understanding and analytics, content creation and digital marketing in order to strengthen the relationship and interaction between our artists and their fans.“

Leoni-Sceti said: “I would like to thank Douglas for his contribution to the company and to wish him well for the future.”