EMI Music, SendMe ink mobile content deal


MUMBAI: Mobile media company SendMe and EMI Music entered into a strategic agreement that gives SendMeMobile.com members access to EMI’s full catalogue of mobile content. With the touch of a button, members will be able to choose from over 4,000 ring tones and download some of the hottest songs and artists available worldwide.


“Partnering with a premier record label like EMI enables our fans to access whatever music they’re craving – whether it is Latin, hip-hop, rap or rock music. Our content library makes it easy for members to quickly find not only their favorites, but also new artists and songs that didn’t even know existed. The addition of EMI’s catalogue to SendMeMobile.com builds on our commitment to give our members the best and broadest premium content out there,” said SendMe co-founder and CEO Russell Klein.


“With SendMe’s mobile media platform, we’re establishing avenues for fans to discover and rediscover their favorite music, anytime, anywhere. SendMe is another innovative way for us to strengthen the bond between our artists and fans. We look forward to collaborating with SendMe on promoting our artists and delivering some of the best music to fans worldwide,” said EMI Music North America senior vice president, digital Lauren Berkowitz.


Among current artists and catalogue works from EMI Music that are now available at SendMeMobile.com include 30 Seconds to Mars, A Fine Frenzy, Lily Allen, Corinne Bailey Rae, Belinda, Beastie Boys, Dierks Bentley, Chemical Brothers, The B-52’s, Coldplay, Daft Punk, Norah Jones, Lenny Kravitz, J. Holiday, Dean Martin, Bob Seger, Frank Sinatra, Joss Stone, The Rolling Stones, K.T. Tunstall and Keith Urban.


SendMe brings the best of mobile media to the palm of your hands. With its unique mobile platform and first-class content partners with EMI Music, Universal, Glu, Telcogames, Sony Pictures, The Orchard and more, SendMe grants members access to award-winning games, the hottest hits from the most popular and independent artists, and one-of-a-kind prizes. Plus SendMe’s built-in community, allows members to create and share their favorites with friends and family on-the-go.