MUMBAI: Tony Harlow has been named senior vice president of international marketing at Universal Music Group International (UMGI) effective 1 January. Harlow will report to UMGI executive vice president Max Hole.

Based in London, Harlow assumes responsibility for all of UMGI’s international marketing activities. He will oversee the company’s headquarters marketing team. Harlow will also liaise closely with UMGI’s vice president international marketing Latin America Gabriela Carrilho and vice president international marketing South East Asia Yvonne Yuen. He will also supervise Co-op Music, the independent labels network headed by Vincent Clery-Melin.

Harlow‘s new position includes a number of responsibilities previously held by Hole, who will concentrate on his ongoing role as UMGI’s executive vice president and president of the Asia Pacific Region.

Harlow joins UMGI with 20 years of music industry experience, most recently as chief executive of the V2 Music Group.

Hole said, “We are very fortunate to be able to bring such a talented, versatile music man as Tony into our senior management team in London. I’m very much looking forward to working closely with him as we refine and strengthen our international marketing strategies.”

Harlow added, “It will be a huge step to move back into such an exciting company, brimming with new music, and with an unrivalled worldwide platform.  I’m truly looking forward to the experiences and challenges it will bring to me personally, and to the chance to work with Max and the excellent team he has assembled. Times are challenging but more than ever, everyone realises the importance of gathering whatever sales are to be had everywhere.”