Mumbai: R&B singer-songwriter Kelly Rowland has been appointed as the official 2008 Ambassador for the MTV Staying Alive Foundation. The multi-platinum selling artist and Destiny’s Child alumnus is to be the public face of Staying Alive in June 2008, dedicating herself to raising the profile of the global charitable foundation, whose mission is to empower young people who are protecting themselves and their communities against HIV and AIDS.
Rowland will take her first steps in her new role as Staying Alive Ambassador during her solo tour of Africa from 20-29 June, when she takes her upbeat brand of stylish R&B to music fans in South Africa, Ghana, Tanzania, Mozambique, Kenya and Angola. Her trip will incorporate visiting Staying Alive Foundation grant recipients and grassroots projects supported and funded by the Foundation.
The news of the appointment comes as Rowland prepares for the worldwide CD release of her solo album Ms Kelly Deluxe on 12 May.
Rowland said, ‘I am honored to work with The Staying Alive Foundation in its mission to transform attitudes to HIV and AIDS around the world. The Foundation continues to recognize and reward young people whose relentless mission is to encourage, educate and empower their peers in the fight against HIV and AIDS.”
MTV Networks vice chairman Bill Roedy said, "HIV and AIDS is the worst epidemic in recorded history and yet it is preventable and treatable. Outstanding role models such as Kelly are a huge help in raising awareness about HIV and AIDS."
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