MUMBAI: MGM Mirage’s Board of Directors will submit to its shareholders a proposal to rebrand the company as MGM Resorts International.
This brand evolution would preserve the company’s connection to its entertainment legacy while more accurately reflecting its collection of signature resorts and its global reach.
Subject to shareholder approval at the annual meeting on 15 June, the company will assume the MGM Resorts International name immediately.
"MGM Resorts International better represents the global presence our company has today and the vision we see for its future. At the same time, it is imperative that we maintain a connection to the historic past associated with the iconic MGM name, one of the most established brands in the entertainment industry. We believe this change will positively impact how customers, investors and the public perceive our collective strengths and abilities," said MGM Mirage chairman and CEO Jim Murren.
"MGM Resorts International will become the brand that collectively represents the best-known, most respected hospitality brands in the world. We will accomplish this through a common vision for employees, increased cross-utilization throughout our portfolio and international expansion through strategic investments in high-value markets as well as license and management agreements," added Murren.
