New Era Cap, Warner Bros. unite to launch DC Comics collection


Mumbai: New Era Cap signed a licensing agreement with Warner Bros. Consumer Products, on behalf of DC comics, to launch a collection of 59FIFTYs fitted caps featuring the vast array of DC Comics heroes and villains.

The DC Comics collection exhibits the classic logos of Superman, The Flash, and Batman in an assortment of colors. Visit to view the collections.

"New Era is proud to be joining forces with one of the most creative and legendary franchises in the comic book industry," said New Era marketing SVP Gerry Matos. "Our innovative design team will help capture and bring to life America’s favorite DC Comics Super Heroes like never seen before."

"The iconic status of DC’s most recognized Super Heroes combined with the industry-leading products of New Era creates an ideal partnership to bring this mix of classic and current favorites to market for fans," said Warner Bros. Consumer Products domestic licensing and worldwide marketing executive vice president Karen McTier.

In anticipation of the new Warner Bros. Pictures’ 18 July release of The Dark Knight, New Era will unveil The Dark Knight collection of caps. The caps feature images of Batman and The Joker as well as Gotham City Police Department shields as featured in the film. To commemorate the launch, New Era will hold a midnight launch event on 17 July at its New York and Toronto flagship stores.

The launch parties will feature in-store DJs, video games, and Red Bull, the official drink sponsor of the event, will have beverages on-hand in both stores. The brand’s mobile vehicle, a 1956 Swedish military car, will be stationed at New Era’s Toronto store for the night.

The new DC Comics collection and The Dark Knight caps are available in selected retail stores throughout the country as well as online at for approximately $35. New Era will follow these collections with a new cap release every two months, featuring character designs from DC Originals, Swamp Thing, Lobo, Teen Titans, and Super Friends.