MUMBAI: On Demand Group and The Walt Disney Company UK have agreed a deal to provide subscribers with on-demand access to entire episodes of hit television shows via 3 UK’s mobile TV subscription video-on-demand (SVOD) service.

Under the terms of the deal Disney will offer hundreds of episodes to subscribers on the 3 network in the UK, including ABC Studios’ award winning live action series Lost, Desperate Housewives, Grey’s Anatomy and more.

The SVOD service called TV on Demand is fully managed and powered by On Demand Group, the three-screen enabler for premier content and operations brands.

TV on Demand offers a variety of top-rated television shows enabling subscribers to extend their enjoyment of complete programmes while they’re on the go, away from their TV and broadband connections. On Demand Group’s technology now ensures subscribers on any 3 handset make or model can immediately enjoy the new personalised functionality, including play, pause and resume of all programmes at any time.

3 UK head Media Sales & Content Services Neil Andrews said, "This platform gives us the ability to offer true on-demand TV, bringing one of the most popular types of internet service to our mobile customers. The TV On Demand service will allow our customers to watch their favourite programmes when and where they want to."

On Demand Group CEO added, "We’re very pleased to help one of the world’s premier media companies to create its presence in a new medium. The Walt Disney Company UK’s arrival on 3 mobile demonstrates the tremendous potential for fully managed on-demand services that offer full control to subscribers however they chose to watch."