Sony Pictures Entertainment names George Rose EVP HR & administration


MUMBAI: George Rose has been named, Sony Pictures Entertainment Human Resources and Administration executive vice president. It was announced today by chairman and chief executive officer Michael Lynton and Co-chairman Amy Pascal.

Rose comes to Sony Pictures from Ogilvy & Mather in New York, where he worked as chief talent officer.  As head of Human Resources and Administration at Sony Pictures, Rose will be responsible for helping to attract, retain and develop a competitive global workforce.

"George has a lifetime of experience helping major businesses improve their productivity and meet the needs of a fast-paced, highly competitive and increasingly international marketplace," said Lynton.  "We’re pleased to have George join us at this time of great challenge and opportunity in the entertainment industry, when we are simultaneously dealing with the effects of rapid technological change, the impact of the current economic downturn, and the evolving demands of a more global entertainment audience."

"George can help provide the leadership and experience we need to develop our executive team and create an environment where Sony Pictures is the top choice of the most creative and motivated workers in this industry," said Pascal.  "We believe we’ve got the finest people in the industry working here, and this hiring really represents an investment in them and recognition that their work is an integral part of the success of our movies, television programs and other entertainment products."

"In getting to know the business and culture of Sony Pictures, it is already clear how much potential this studio has given the world class quality of the people who work here," said Rose.  "I am looking forward to working with everyone at all levels of the company to help meet the challenges facing the industry and to be the kind of stable and innovative workplace that’s needed to assure future growth.

In his new position, Rose will report to Lynton and Pascal and work closely with the studio’s division heads and other senior executives, as well as with Kesa Tsuda, Senior Vice President of Human Resources, who will report to him. Sony Pictures has more than 6,000 employees working in nearly three dozen countries around the world.  The year 2008 was one of the most successful in the studio’s history for its film, television and digital production businesses, with its domestic box office receipts totaling more than $1 billion for the seventh year in a row.

Rose has more than 25 years of experience in human resource management, with a particular interest and experience in the areas of executive coaching and development. Prior to joining Ogilvy, he was executive vice president, Human Resources & Communications for Alpharma, Inc., a specialty pharmaceutical company.  At Alpharma, he led numerous organization change efforts focused on the assessment, acquisition and development of employees worldwide.