Star floats mobile games in Taiwan, Hong Kong


MUMBAI: Star along with Artificial Life, a Hong Kong-based provider of award-winning mobile 3G technology and applications, have jointly launched mobile games. A total of 15 java mobile games based on the hugely popular Taiwanese teenage pop groups Lollipop and Mei Mei have been launched in Taiwan and Hong Kong.

Developed and distributed by Artificial Life, Inc. and Star, Asia’s media and entertainment company, the mobile games are available for download on Artificial Life’s m-commerce portal and via mobile game services of leading telecom operators in Hong Kong. Users in Taiwan can download the mobile games on dedicated Lollipop / Mei Mei website VIP member zone. The games will soon be available on mobile services of major Taiwan telecom operators.

Centering on Lollipop and Mei Mei, the mobile games feature group members engaging with mobile users in various games including dance, sing-along, playing cards, puzzles, and sports. The games also have technically advanced features, displaying the group members in real-life images and enabling mobile users to generate downloadable screenshots from inside the puzzle and photo-shooting games.

Lollipop (a six-member all-boy group) and Mei Mei (an eight-member all-girl group) were conceptualized and formed in Lollipop and Blackie’s Teenage Club, two widely popular shows on Channel (V) Taiwan that combine talent search with youth entertainment programming. Launched respectively in 2005 and 2006, Blackie’s Teenage Club and Lollipop are idol academies in which the group members are selected from a large pool of contestants after going through numerous rounds of talent contests. Available daily on Channel (V) Taiwan in Hong Kong and Taiwan, the shows have attracted a following in Chinese-speaking markets across Asia since their launch.

Star Taiwan, General Manager, Jason Siu commented, “Lollipop and Mei Mei, the two groups created by Channel (V), have been overwhelming successes, and extending their popularity to mobile gaming is something we are confident will be highly popular with the youth market across Asia. As Asia’s mobile market continues to evolve, we will increasingly look for further opportunities to leverage our highly popular content into new media value-added services such as the one announced today.”

“Star has been a valuable partner to us in providing promotional support, as well as building up strong brand recognition among the program viewers. Since the target audience of the entertainment programs and the mobile games are the same, we have already established a very solid fan base. We are very glad to continue our past efforts of delivering high quality branded games by bringing these 15 games to Star customers,” said Artificial Life, Inc., CEO, Eberhard Schoneburg.