Tapulous partners with Warner Music Group for iPhone game franchise


MUMBAI: Tapulous and Warner Music Group have inked an agreement that opens the Tap Tap Revenge gaming franchise to some of the hottest acts in music.

Under the terms of the agreement, over the next year Tapulous will release and promote four premium games featuring top WMG artists. Premium paid games will include the artist’s greatest hits and bonus tracks of remixes, previously unreleased material or live recordings. In addition, Tapulous will sell downloadable songs from WMG’s artists as part of its wildly popular Tap Tap Revenge game and its new release Riddim Ribbon.

Tapulous will also roll out an in-game Warner Music Group Channel featuring WMG’s music catalog and premium games. To date, Tapulous has sold more than five million songs in its store, and each week users download a half million copies of the Tapulous featured track.

"At WMG we were early believers in the enormous opportunities to experience music on the mobile platform and in pursuing those opportunities we try to look for new ways to grow that business and provide consumers with innovative ways to discover and consume music on their mobile devices. With Tapulous’ exciting family of games, we’re adding yet another compelling content experience and offering our artists a unique and powerful platform for engaging with fans around the world," said Rhino Entertainment, WMG’s catalog division senior vice president Worldwide Licensing Mark Pinkus.

Tapulous vice president business development Tim O’Brien added, "Warner Music Group has incredible current and catalog artists, and we are thrilled to bring these stars to the Tapulous mobile gaming platform. Our games are fun, social and addictive. This creates a strong opportunity for artists and labels, as the experience deepens fans’ appreciation of legendary tracks and allows them to discover new hits."