Transporter 3 DVD sells 2 million units in week one


MUMBAI: Lionsgate’s Transporter 3 proved dominant across all revenue channels including DVD, Blu-ray and digital downloads. The movie debuted with nearly two million DVD units sold in its first week and also marked Lionsgate’s top Blu-ray debut to date.

The Transporter earned $32 million in North America during its theatrical run making it the number two movie download on both iTunes and Amazon Video On Demand.

Transporter 3 achieved the highest box office-to-DVD conversion rate for all major DVD releases this week, and Lionsgate continues to maintain the highest conversion rate of any studio–approximately 20% higher than the studio average. Transporter 3 and Bangkok Dangerous, another Lionsgate action film starring Nicolas Cage that was released on DVD in January, are two of the highest converting DVD titles to date in 2009. Transporter 3 is likely to reach nearly $60 million in total home entertainment consumer spending or nearly 200% of its box office. Lionsgate’s current home entertainment year to date market share is eight per cent, according to Nielsen/Rentrak.

"Jason Statham is one of the most scintillating action stars in Hollywood. His movies reach a core demo that we know will result in success on all home entertainment formats. We look at movies and franchises that have the potential to perform in all iterations and our success in being the industry leader in box-office-to-DVD conversion rate comes from our pattern of releasing top action movies like Transporter 3," said Lionsgate general manager and executive vice president Ron Schwartz.