Universal Pictures, MovieSeer in mobile deal


MUMBAI: MovieSeer Limited, a Southeast Asian provider of mobile phone content and information services, has signed an agreement with Universal Mobile Entertainment to localize, market, and distribute content for mobile phones based on Universal movies for Thailand, Malaysia, Indonesia, and Singapore.


The agreement further extends a successful relationship between MovieSeer and Universal Mobile Entertainment and opens up huge opportunities for mobile content in the region. Mobile content like wallpapers, themes, games, voice tones, ring tones, and video clips will be made available.


The content will be made available through MovieSeer’s on-deck WAP movie content portals and SMS/IVR off-deck distribution targeted to the region’s movie fans. MovieSeer’s mobile channels offer a wide range of movie-related content, services and information to 160 million Thai, Malaysian, Indonesian and Singaporean users.


MovieSeer recently launched one such portal with Malaysia‘s network operator – Maxis. The portal offers a selection of movie-themed content, information and social activities and allows users to interact with one another via WAP, SMS, and MMS. Users can share comments and opinions on their favorite movies and even create their own mobile communities around hit titles.


The agreement with Universal means MovieSeer will produce content based on Universal’s back catalogue of titles, including Jurassic Park, The Mummy, King Kong, amongst others. When users access MovieSeer’s WAP portals they will be able to download that content directly to their phones.


“This is a giant step forward for movie-related content for Asia’s mobile users. Many movie content licensing deals are done on a piecemeal basis with a limited amount of titles. By tapping into Universal’s massive catalogue we can provide a virtually unlimited supply of content directly to mobile users through compelling packages and channels,” said MovieSeer founder and CEO Roy D. Chapin IV.


“We’re very excited to be working with MovieSeer in Southeast Asia. MovieSeer has a unique ability to create and distribute innovative and exciting mobile content from leading entertainment brands to the 160 million mobile users across the region. Our partnership is a key component of our strategy to expand Universal’s mobile presence in Asia Pacific,” said Universal Mobile Entertainment senior vice president Jeremy Laws.


“With over seven years in the mobile entertainment industry, we have created a vast network of mobile entertainment and movie portals, which enable us to directly target consumers with specific content and services. We’re able to produce and send out profitable mobile content and services that engage users and provide our partners with multiple points of revenue,” said Chapin.