Mumbai: Russia’s leading independent media company CTC Media has concluded a major, multi-year licensing agreement with The Walt Disney Company’s international TV licensing arm Disney-ABC International Television.
This agreement covers the licensing of features, live action series, animated series and made-for-TV movies for the CTC television network. The CTC Network — the flagship of CTC Media — is the fourth-most watched broadcaster in Russia with an average audience share of 11.3% in its target demographic (everyone aged 6-54) in 2007.
With this agreement, CTC’s viewers across Russia will be able to enjoy a wide range of features from The Walt Disney Studios including blockbusters such as Pirates of the Caribbean: Dead Man’s Chest, Pirates of the Caribbean: At World’s End, National Treasure: Book Of Secrets, Enchanted, critically acclaimed motion pictures such as the Academy Award winning There Will Be Blood and Disney/Pixar animated movies such as Cars and The Incredibles.
CTC Media chief executive officer Alexander Rodnyansky commented, "We are delighted to continue our cooperation with The Walt Disney Company CIS. CTC has always provided its audience with top-quality and family friendly entertainment and we are committed to choose only the best companies as our partners. This agreement with The Walt Disney Company CIS will ensure that CTC viewers will continue to enjoy the best in filmed entertainment and animation."
"This is a significant step in the growth of Disney business in Russia, which will contribute to the further strengthening of the Disney brand," said The Walt Disney Company CIS managing director Marina Jigalova-Ozkan. "We’re happy to closely work with CTC and continue to develop our partnership."