Mumbai: Warner Music International announced the acquisition of a majority stake in Get In, a leading artist services company in Spain. Formed in 1990 by Iñigo Argomaniz, Get In has operations in artist management, live production, touring promotion and brand partnerships. The agreement will see Get In become part of the Warner Music Spain family, expanding both companies’ capabilities in providing wide-ranging support across all aspects of their artists’ careers.
Along side its management duties for a list of artists such as La Oreja de Van Gogh, Mikel Erentxun, Alex Ubago, Duncan Dhu, Amaia Montero and El Sueño de Morfeo, Get In has staged concerts for major local and international acts such as Manu Chao, Metallica, Ben Harper, Il Divo and Lenny Kravitz. Recently, Get In has also brokered high profile deals between its artists and brands including Coti and Cola Cola, La Oreja de Van Gogh and SEAT Volkswagen, Alex Ubago and Movistar.
Get In will continue to be led by Argomaniz, one of Spain’s most creative and esteemed concert promoters and artist managers. His illustrious career has included organising shows for stars such as Elton John, Paul Simon, Sting and Roxy Music as well as his ongoing role as president of ‘Asociación de Promotores Musicales’, the Spanish industry body for touring and promotion.
Argomaniz said, "We are looking forward to beginning this new partnership with Warner Music, with whom we have shared a very close working relationship for many years. This is an opportunity for us to cultivate additional revenue streams, while growing those where Get In already has a strong presence. Our deeper co-operation will inevitably benefit the artist community as well as both companies."
Warner Music Spain President Charlie Sanchez said, "This investment represents a significant strategic move in the transformation of Warner Music’s role within Spain’s music value chain. Having an executive of Argomaniz’s stature, as well as his talented team, to draw on will immediately strengthen our expertise and resource across a growing portfolio of artist services."
"This deal will accelerate our abilities to collaborate with our acts on a broader basis and to connect them with their fans in a richer, more diverse fashion. We are excited to explore and develop the new creative and commercial synergies this acquisition will offer Warner Music, Get In and the artists involved," he added.