MUMBAI: Veteran interactive marketing and integrated promotions executive Gordon Paddison has launched a global marketing firm Stradella Road, which will provide entertainment, and corporate clients a wide range of innovative marketing solutions targeting consumers and communities of influencers worldwide.

Stradella Road has signed a multi-year pact with Peter Jackson’s Wingnut Films for digital brand strategy on all Wingnut entertainment products. Outreach on behalf of Wingnut titles will maximize the social dialogue while creating innovative new media opportunities to incubate licensing, merchandising and digital extensions from early awareness campaigns through ancillary windows. The unique relationship was structured by Paddison with Jackson’s manager Ken Kamins.

"This partnership is based on mutual respect. Gordon’s stewardship of the online social dialogue and new media campaign for The Lord of the Rings trilogy was very impressive and contributed to the movie’s eventual success. He has the utmost respect for our fans and I’m looking forward to continuing that relationship on our future projects," states Jackson.

"It is an extraordinary honor for me to work with Wingnut Films and to support Peter Jackson’s creative vision. Social media has revolutionized the way consumers connect with each other20and include brands in their life and Stradella Road is the place for clients looking to leverage and evolve with the medium," says Paddison.

In addition to the work with talent like Peter Jackson, the goal of Stradella Road is to work with entertainment and brand clients to pioneer unconventional media/message combinations to ensure marketing budgets generate the greatest impact.