MUMBAI: Raipur, soon-to-be commercial capital of central India is all set to get another identity. Joining fourteen other cities, Raipur will get to enjoy the music and masti package of 94.3 MY FM.

Raipur marks 94.3 MY FM’s 15th station launch nationally and second for the state of Chattisgarh after Bilaspur. The group has two more launches planned after this – in Kota and Jabalpur, which will complete its launch plans for all 17 circles it has license to operate in.

With rapid infrastructural development, the capital of Chattisgarh is fast emerging as a cosmopolitan city. With India’s biggest iron market, the city is surrounded by some of the biggest iron, steel, aluminum and cement plants of the country. Raipur lies in a geographically well-located region, often referred to as the rice bowl of India and hence such a name. Its large power surplus, backed by thermal and coal reserves, is attracting power-intensive industries and Chattisgarh is poised to become the power-hub of the nation. Raipur already serves as a regional hub for trade and commerce for a variety of agricultural and forest products.

Says 94.3 MY FM business head Harrish M. Bhatia, “With Bilaspur station already doing very well, 94.3 MY FM offers exclusive FM Radio Network in Chattisgarh, unlike any other radio group. The city is attracting huge investments, witnessing rapid infrastructural development and is fast emerging as a metropolitan city, thus this was just the right time for us to launch our station in the city.”

Adds 94.3 MY FM national programming head Viplove Gupte, “We are quite excited about the launch. The music package has been designed after in-depth research to fine-tune programming according to the tastes and preferences of Raipur’s listeners. Our music content ration is 70:30 and we keep our content local so that people get a familiar feeling with the station and enjoy that too.”