Produced globally by Control Room and in partnership with local promoter and producers Wizcraft International Entertainment, the concert will feature never-before-seen collaborations of western and Indian artists, a variety of musical genres from Indian hip-hop to American rock. Appearances and messages from former US Vice President Al Gore, and IPCC chairman and director general TERI India Dr. Rajendra K Pachauri. Live Earth India will highlight personal and policy solutions to the climate crisis, offer support for India’s important environmental issues and causes, and provide a platform for India to solidify its leadership role on climate issues.
Live Earth India will reach millions of viewers worldwide on three of Star’s highly popular channels across Asia and beyond: Star PLUS in India; Star WORLD in South East Asia, Hong Kong and India; and Channel [V] in India. Star reaches 300 million viewers across 53 countries in Asia and beyond.
Online music fans will be able to experience Live Earth India on MSN at www.msnindia.com/liveearth. A long-standing partner of Live Earth, MSN was recognized as the "most-watched online entertainment event in history," after the 2007 concerts. MSN, Windows Live and Microsoft.com attract more than 550 million unique users worldwide per month with localized versions available globally in 42 markets and 21 languages.
BIG 92.7 FM, the No.1 FM radio station in India, with its presence in 45 markets has committed to promote and broadcast the concert across the country, reaching 200 million people nationwide.
Music fans across India can purchase tickets for this once-in-a-lifetime concert today online at www.bookmyshow.com/liveearthindia, via phone on 39895050 and in-store at Rhythm House (South Mumbai), Hiro Music (Bandra) & Music World (Malad). Concert tickets are priced at Rs. 625, Rs. 1250 and Rs. 2500.
Highlighting the cause and Star’s association Star India Pvt Ltd CEO Uday Shankar said, "Star is proud to be associated with Live Earth as it echoes our philosophy of improving the quality of life on our planet through building positive action for our environment. We have always been committed to improving the emotional lives of our viewers through the content that we air and Live Earth India is an extension of this endeavor to improve the physical quality of people’s lives."
"Live Earth’s mission is to leverage the power of music and entertainment to focus the world’s attention on the most pressing environmental issues of our time and then actively effect change. The addition of these celebrated and influential artists will increase the force of our event and shine a spotlight on the challenges and opportunities surrounding climate change issues in India," said Live Earth founder Kevin Wall.
"The internet today empowers ordinary people like never before, to entertain, educate, inspire and drive change. We’ve seen this change happen after last year’s Live Earth Concerts and MSN is proud to collaborate again with Live Earth India to educate and inspire people to take action on environmental issues." Said MSN India executive producer Krishna Prasad.
"Live Earth India will help activate the Indian people to engage with the climate crisis and commit to solutions to combat it. Through the power of our world-renowned artists, we can begin to highlight the issues and raise awareness about the simple steps that can be taken by all of us to reduce and reuse our energy," said Wizcraft International Entertainment director Wiz Sabbas Joseph, the promoters and producers from India.
