Radio City 91.1FM turns seven


Mumbai: On 3 July Radio City 91.1FM completed seven years in India. Radio City stations across 20 markets commemorated this momentous occasion along with listeners through a diverse array of interactive activities.

Speaking on the milestone, Radio City 91.1FM CEO Apurva Purohit said, "Our melodious span over the last seven years has flourished with each step leading to our robust presence across 20 cities in India. It is the feedback and patronage that our listeners share, which inspires us to keep reinventing ourselves and maintain our competitive edge. We are certain that with the best wishes of our listeners, we will continue to scale higher dimensions every year."

The Radio City 91.1FM team celebrated the station’s seventh national anniversary through a grand bash in Mumbai. Also joining Radio City employees and their families in this celebration, were well-wishers, ex-employees and competition who stepped forth to make this milestone all the more special and memorable. The FM brand also conducted the national ‘Radio City Annual Awards 2008 – City ka Sitara’ in recognition of excellence and outstanding contribution across functions. This witnessed the FM brand rewarding the efforts of all employees, who in their own way, contributed to reach this momentous 7 year mark.

Delhi’s Radio City 91.1FM celebrated the Radio City Anniversary in a grand fashion. Revolving their content around the magical number ‘seven’, the station hosted seven innovative theme contests. Adding on, Delhi’s Radio City-zens got to meet their favourite RJs at popular hangouts across Delhi and won candles in the shape of ‘seven’ along with balloons of vibrant Radio City colours!

Extending the Anniversary celebrations to listeners, Jaipur’s Radio City 91.1FM hosted a special dinner for select lucky couples who were identified through the "Happy Anniversary Radio City 91.1" contest. The couples got to meet their favourite Radio City RJs where all present cut a specially-designed Seven Step cake.

Starting July 3, Lucknow’s Radio City 91.1FM inaugurated the ‘Radio City Fan Mela’ – a unique interactive platform especially reaching out to the FM’s stations loyal listeners who’ve been dedicatedly tuning in to 91.1FM over the last 7 years.

Surat’s Radio City 91.1FM hosted a beautiful cake cutting ceremony for listeners in studio with the RJs. Adding excitement to the activity was the presence of the Mayor of Surat – Ranjeet Gilitwala who stepped in to celebrate this special day with the FM station. As a first of its kind initiative, Surat’s Radio City 91.1FM created a special Wall of Fame wherein thousands of listeners from all across Surat flocked to inscribe their wishes, feedback, autographs and testimonials. The FM station also launched a one-of-its-kind Gujarati Feature Pinakin Shah for the first time on Surat’s Radio City 91.1FM.

Continuing with the celebrations Nagpur’s Radio City 91.1FM hosted an exclusive movie screening for its listeners at Inox. The screening was followed by a grand cake cutting ceremony wherein a seven feet long cake was cut by the Radio City team. This celebration was taken a step further with the on-air contest 911 dikhaao cash le jao. Listeners participated on-air through SMS vote-ins and shared their birthday wishes with their favourite FM station.

Coimbatore’s Radio City 91.1FM celebrated the 7th Year Anniversary by hosting the grand finale of the ongoing 911 Edhutu Vanga Panam Panama Allitu Ponga Contest. Assuring a memorable win, the lucky winner was given an opportunity to go on-air with the Radio City RJs and celebrate his win on the occasion of the station’s 7th anniversary.

Ahmednagar’s Radio City 91.1FM concluded the 911 in your life contest by sharing a huge bumper prize with the winner and launching the witty new pre-produced feature Watry Bol, adding entertainment appeal to the celebrations.