Radio City brings Asha and Friends

MUMBAI: Radio City 91.1 FM has taken yet another step in engaging its listeners. Radio City will now bring its listeners to a morning with Asha Bhosale, as she comes in and chats live about her new album, Asha & Friends, with Radio City’s morning jock, Manish Paul.

Asha & Friends is an album that features Bhosale singing with some of the most unconventional singers, personalities from Bollywood to the professional entrepreneurs and even sports stars.

20 November, 2006 saw an exclusive episode with Bhosale in the a unique chatterati with Paul on the morning show, Kase Kai Mumbai. Radio City provided an opportunity to all music lovers with the special episode where in she spoke about her moments while recording with various personalities. Listeners could learn from Bhosale about a wide array of subjects like how she and Shameer, the music composer of the album, came up with the unique concept of having famous personalities in the album and some of her memorable incidents and listen to songs from the album.

Radio City head marketing Rana Barua said, “Radio City is the pioneer of innovative and creative programming. We received amazing response from our listeners when we associated with Koi- Baat Chale and had Gulzar Saab and Jagjit Singhji coming in and sharing some of their experiences. We will continue to treat our listeners with Asha & Friends. It was an honor for Radio City to have the melodious Ashaji in our studio. Am certain that such shows will continue to enthrall and add to our audience. And help our positioning of being music experts.”

BOC Editorial

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