MUMBAI: Post the Universal Music imbroglio with MySpace.com, the latter has announced plans to launch a new tool for copyright holders that makes it even easier and faster to remove content they allege is unauthorized. The tool is being tested with Fox and MLB Advanced Media and will be expanded to include other verified copyright holders.
The new tool will allow copyright holders to digitally flag any user-posted video containing content that they own and allege is unauthorized. MySpace will promptly remove all videos flagged by a copyright holder. In addition, MySpace has implemented a proprietary system to block videos that are removed at the request of a copyright owner from being re-uploaded to the site by other users.
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œMySpace is firmly committed to protecting copyright holdersÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ rights. This is another important step weÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢re taking to ensure that those who create and own content are able to protect it,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â said MySpace CEO and co-founder Chris DeWolfe.
The new tool will allow MySpace to more efficiently implement its long-standing policy against users uploading third-party copyrighted material by automating the “notice and take down” process that has been in existence since MySpaceÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s inception.
In compliance with the Digital Millennium Copyright Act, MySpace has enforced copyright protection through a traditional ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œnotice and takedownÃƒÂ¢Ã¢â€šÂ¬Ã‚Â process whereby copyright holders inform MySpace of infringing content and MySpace promptly removes it from the site. With the new tool, MySpace will make it even easier for copyright holders to identify and take down user-posted videos containing unauthorized content.
The announcement comes on the heels of MySpaceÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s licensing deal with Gracenote, which implemented fingerprinting technology to help prevent unauthorized music from being posted by users to the site.