Reliance Big Entertainment in association with Dreamworks Pictures gears up for yet another big ticket release of the year, The Hundred Foot Journey.
The film is set in France and stars Helen Mirren of The Queen fame, Om Puri and Manish Dayal in the lead.
The film is directed by Lesse Hallstrom, the maker of the masterpiece Chocolat (2000) and produced by celebrated personalities such as Steven Spielberg and Oprah Winfrey. The Hundred Foot Journey tracks the story of the Kadam family who settle down in a small village of the Midi Pyrenees in France and open a traditional Indian restaurant just opposite a Michelin starred French restaurant
The film is shot extensively in the Midi Pyrenees Region in Southwest France and the film effortlessly captures the picturesque locales of the diverse region. With a setting as beautiful and formidable performances by Om Puri and Helen Mirren, The Hundred Foot Journey is a must watch for all film goers.
Speaking of the film, Mr. Sanjeev Lamba, CEO, Reliance Big Entertainment said, “The Hundred Foot Journey is a much celebrated release, as it not only boasts of reputed names and a close partnership with Dreamworks, but also reflects a genuine cross country association. The Hundred Foot Journey is extensively shot in France in the beautiful locales of Midi Pyrenees and gives the Indian audiences a chance to explore the beauty and heritage of France like never before. We are extremely happy to have Atout France and a host of other partner establishments on board supporting the film.”
The India release of The Hundred Foot Journey gets an added boost with support from Atout France – France Tourism Development Agency. In a strategic move, Reliance Big Entertainment associates with Atout France to promote the film in India, adding another dimension to the movie viewing experience. Through this association, movie goers at PVR cinemas can avail a huge opportunity to visit France by participating in a simple contest. The contest is further supported by the generous participation of Air France, the Midi Pyrenees Regional Tourist Board and Hyatt Regency Paris CDG.
Catherine Oden, Director, Atout France said, “We are very pleased to have partnered with Reliance Entertainment for the promotion of The Hundred Foot Journey. On a personal level, it gives me great pleasure to promote a region which is very close to my heart, and the setting for many of my childhood memories. The Hundred Foot Journey boasts of a fine star cast who seem handpicked for their individual roles and add their own magic to the flavour of the movie. This is probably the first time that the Midi Pyrenees region has been depicted so beautifully on Indian movie screens. The Hundred Foot Journey brilliantly showcases the many treasures of the region such as the picture perfect locales of St Antonin Noble Val where the movie has been shot. The film is a treat for all the sensory experiences and we invite our Indian audiences to enjoy this experience”.
The Hundred Foot Journey releases on August 08, 2014.