Traffic Signal hits the road for promotions

MUMBAI: Madhur Bhandarkar’s Traffic Signal is trying innovative marketing strategies.

The movie’s protagonist Neetu Chandra cleaned cars at the Bandra Linking Road signal this week, and offered caps and T-shirts to unsuspecting car owners who paid her for her efforts.

“I visited the signals at Linking road without my makeup and in simple clothes to promote the film. I cleaned a few cars and one lady gave me ten rupees, mistaking me as a beggar. I took it and gave her a cap and T-shirt, which had the Traffic Signal logo. She advised me to have adequate security cover before venturing out for such publicity!” laughs Chandra.

Kunal Khemu, the film’s male protagonist undertook a similar exercise elswhere in Mumbai, informs Chandra. Traffic Signal, produced by Percept Picture Company, featuring Konkona Sen Sharma, Ranvir Shorey, Neetu Chandra and Kunal Khemu, releases tomorrow (2 February 2007).

Johnny Vaz

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