Rajshri and Jump to create films’ mobile aps


MUMBAI: Rajshri Media has struck a revenue sharing deal with Jump Games to jointly create and market content in the form of games and mobile phone applications.


Jump Games will have content rights to make games based on five Rajshri movies – Maine Pyar Kiya, Bombay To Goa, Amar Akbar Anthony, Hum Apke Hain Kaun and Jewel Thief. “From our repertoire, we have selected only those movies, which lend themselves to games,” says Rajshri Media managing director Rajjat Barjatya.


As per the deal, Jump Games will make one game each per movie. Work has already begun on the production of the games, it is learnt.


“The games for Maine Pyar Kiya and Bombay To Goa will be available for download on mobile phones by March 2007, followed by the others in the next quarter,” says Jump Games CEO Salil Bhargava.


When quizzed if a game on the latest Rajshris’ film Vivah is on the cards, Barjatya says, “Although Jump Games was keen on developing a game on Vivah and the monetisation too was enticing, I was hesitant because the film’s sober content doesn’t lend itself to a game.”


Jump Games will also develop mobile applications based on Baba Ramdev’s yoga discourses, to which Rajshris hold exclusive rights.


Earlier, Rajshri had developed 10 mobile games in association with another mobile application company Mauj, which also included a game on Maine Pyar Kiya.