Soha Ali Khan to host Godrej Khelo Jeeto Jiyo on Star ntwk


MUMBAI: Actress Soha Ali Khan is all set to make her television debut as the host of India’s first branded lifestyle reality game show – Godrej Khelo Jeeto Jiyo.

A brand ambassador for Ambipur, an air care brand from the Godrej stable, Soha will now be seen as the host of Godrej Khelo Jeeto Jiyo. Produced by Big Synergy, the show will hit TV screens on 29 June and will be aired from Monday to Friday on Star Plus (7 pm), Star One (8 pm) and Star Utsav (10 pm).

Godrej Khelo Jeeto Jiyo allows consumers who aspire to a better and brighter lifestyle, to team up with a relative/friend to play a series of innovatively conceptualized games in a home-styled setting. The grand prize is a fully furnished Godrej Brighter Home from Godrej Properties.

Soha said, "I am proud to be associated with Godrej. Godrej Khelo Jeeto Jiyo is an innovative and exciting show format. I am eager to see the audience’s reaction to my role as a reality game show host. It is a pioneering concept and gives me the opportunity to connect with an audience that is representative of a modern, vibrant India."

Godrej executive director and president marketing Tanya Dubash added, "We are delighted to have Soha as the host of Godrej Khelo Jeeto Jiyo. Soha is the brand ambassador of our leading brand Ambipur, and her popularity and appeal match the show’s concept. For the 400 million+ Indians who look to Godrej for products that are markers of a better lifestyle, this is likely to prove a winning combination."

Star Plus general manager and executive vice preisdent Keertan Adyanthaya said, "Godrej Khelo Jeeto Jiyo is a combination of excellent production values and a superior programming concept, targeted at a wide audience reach of three of STAR Network’s channels – STAR Plus, STAR One & STAR Utsav. The key essence of this show is its ability to draw viewers in, engage them and most importantly, entertain them. Soha Ali Khan’s remarkable poise and talent made her the perfect choice as the host. Her wit, charm, energy and style, coupled with the innovative format of the show will come together to give audiences an extraordinary television viewing experience."

Big Synergy chairman and managing director Siddhartha Basu said, "Soha brings a sparkle to the show with her intelligence, liveliness and warmth. She has what it takes to be a good host – she’s expressive, articulate, has a smart, multi-processing mind, an open attitude, and an ability to think on her feet. Viewers can look forward to a fresh, attractive, and engaging host on TV."