Zapak, IAMAI to organize Gaming Summit


MUMBAI: Zapak Digital Entertainment Ltd. and The Internet and Mobile Association of India (IAMAI), a trade association representing the online content and advertising, e-commerce and mobile content and advertising industry, are forming India’s first ever Gaming Summit, scheduled to be held on 28 November at the Taj Lands End, Mumbai.


The Gaming Summit will see the presence of significant Indian and international players coming from the varied fields namely, gaming, media, advertising fraternity, addressing important dynamics of the industry, namely: David Christensen – Sony Online Entertainment, USA – world’s leading Gaming Development and Publishing organizations, Desmond Lu Guanghang – Shanda Entertainment, a leading gaming company in China, Erez Naveh – Come 2 Play, Mohit Anand, Microsoft Xbox and many more.


There will be panel discussions addressing different topics which will involve industry players from diverse fraternities. The topics will elaborate past, current and future trends and unravel range from Gaming Industry overview, the gaming industry value chain to the DNA of a typical gamer and potentials of gaming as a tool to promote brands.


Zapak Digital Entertainment Ltd, COO, Rohit Sharma said, “India is today getting recognized as a potential market for gaming. We are happy to recognize the need for a separate identity for the industry and bring together leading influential personalities on a common platform. Till date gaming has been seen from limited perspectives. Our endeavor is to create a platform that views this industry more holistically. We are confident that our association with IAMAI and Intel will enhance and highlight the importance of this Summit and add credibility to our efforts.”


Intel South Asia, Director of Marketing, John McClure added, “The gaming industry is becoming extremely important to Intel for three reasons. One is the fact that this community is early technology adopter and is extremely demanding in terms of processor and platform performance. They, therefore, are a great community to help drive enhancements in our products like the newly launched Core 2 Extreme QX9650 based on our path breaking 45 nm process technology, where we have custom built several capabilities specifically for gamers. The second reason gaming is important to Intel is the fact that it is starting to grow quite rapidly in India, and with the proliferation of broadband,  is destined to grow even faster – so it is a good business opportunity to pursue. The third reason is it gives us the ability to reach out to the youth segment, which is an important marketing priority for Intel. The India Gaming Summit reinforces our commitment to this particular industry and has also given us the chance to collaborate with our partners and key players to deliver the best solutions to customers. We are thrilled to have partnered with Zapak who we believe are the leaders in this space.”