Nokia Lumia

Nokia Lumia has come out with an ad in association with the film. But this branding went ahead and is a little different from the rest. (Slight spoilers ahead.) Within the film, towards the beginning, goons take Shah Rukh Khan’s phone and throw it off the train. Shah Rukh Khan then shouts (not verbatim) “Mera Nokia Lumia! Rs 35000 mein khareedi thi!” Then after a goon gives him a good stare, Shah Rukh Khan says, “Okay, Rs 34, 249 mein khareedi thi.” It’s shameless product placement and takes a viewer out of the movie, but Nokia Lumia got a huge mention within a film that has already made Rs 100 crores and is being watched by that many more people by the day. Nokia Lumia surely will benefit, even if the movie may get flak for it.