Aaj Tak

Aaj Tak has so far come out with 3 advertisements to promote their show ‘Mudda Express’. While ‘Mudda Express’ talks about raising your voice and doing something to bring about a change, it was a theme that wasn’t intrinsic to ‘Chennai Express’. So they smartly got Shah Rukh Khan to play out scenarios in trains where the actor provides solutions to problems instead of adjusting. These black and white ads give an old-world feel to the ad, but the timely nature of these ads – concentrating on women harassment and cleanliness – voiced by a star of such stature, gives Aaj Tak a huge push. The news channel and Shah Rukh Khan can only gain!