BUSINESS

Brand ‘Chennai Express’: Why Different Products Climbed The Bandwagon

BY BUSINESSOFCINEMA NEWS NETWORK · · BUSINESS
Brand ‘Chennai Express’: Why Different Products Climbed The Bandwagon

'Chennai Express' has tied up with many brands for its promotions. We look at these tie-ups.

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Best Rice

Best Rice had to push forward its theme of being the “best match” when it comes to food. They did that by talking about Shah Rukh Khan and Deepika Padukone’s pair in the film and how they are a perfect match. A nice cross-brand pairing may just work out well for Best Rice.

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