ASUS

ASUS unveiled its Transformer Book TX300 at the music launch of ‘Chennai Express’. While Apratim Sharma, Country Product Manager, ASUS India, stated that the Transformer Book TX300 was “integrated, intuitive and sustainable”, there was no direct connection to the tie-up with ‘Chennai Express’. If the product succeeds in the market, it will all be due to its own specs and technology rather than its connection to the film.