Lawman Pg3
Lawman Pg3 cut scenes from ‘Chennai Express’ to the rhythm of their usual advertisements. Fast cuts, sweeping shots! They concentrated on scenes which had Shah Rukh Khan wearing jeans in the film. At the same time, they interspersed those scenes with shots from their own ads, of models wearing the Lawman Pg3 brand. A direct connection like this will definitely improve its sales, at least among the Shah Rukh Khan fandom.
