adidas & Disney unveil Mickey Mouse and friends kids wear


MUMBAI: adidas and Disney have unveiled a new product line for infants and children, combining adidas Kids products with Disney characters Mickey Mouse and friends Minnie Mouse, Goofy, Donald Duck and Daisy Duck. The collection consisting of footwear, apparel and accessories, will be available in adidas Sport Performance Stores and sports retailers globally.

The debut collection in the line features traditional adidas apparel silhouettes with pocket details and rubber Mickey Mouse badges on tee shirts and pants, while hoodies are complemented by iconic Mickey Mouse shaped zippers. Boys’ tees and shirts feature an animated image of Mickey Mouse while Minnie Mouse is the key character on the girls’ apparel, with her image featured on tees and caps. Feminine accessories complete the outfits: matching trolley bags for the apparel and footwear, caps with recurring graphics of Mickey Mouse or Minnie Mouse and cotton socks.

“I grew up with Mickey and Minnie and my main goal was to design a standout collection for boys and girls that would be cool and cute at the same time, bringing to life these classic Disney characters,” said adidas designer Rana Babacan.

adidas Kids category manager Pete Brady added, “This cooperation is such a great opportunity for two world-leading brands to bring together their expertise and create a totally new fingerprint which combines kids sport, and their love of all things Disney.”

“Mickey Mouse remains at the forefront of many fashion trends, and we’re delighted with the way we’ve been able to integrate Mickey and friends into this range,” added Disney Consumer Products executive vice president global fashion & home Pamela Lifford. “This new line of kids fashion will be fun for children and appealing to their fashion-conscious parents.”

The spring/summer 2010 collection will hit stores in December 2009/January 2010, including adidas Sport Performance Stores and select sports retailers. Prices for infant products range from €10 for the Disney boys’ and girls’ accessories, €15 for T-shirts up to €38 for full outfit sets, and €35 for the Disney Bokajone trainer and StreetRun trainer. Prices for little kids’ products start from €18 for T-shirts. Accessories range from €12 up to €42 for the trolley bag. Prices for little kids’ footwear range from €50-55.

The next Disney-inspired collection by adidas will feature characters from Disney Pixar’s Toy Story, timed to coincide with the launch of Disney Pixar’s Toy Story 3 in cinemas worldwide.