Mumbai: Star has announced appointment of Eddy Tan as Vice President, Programming of Channel [V]. Based in Hong Kong, Tan will report to Star Entertainment president Todd Lituchy. He will officially join on 31 March.

In his new role, Tan will oversee the programming development of Channel [V] International, while also working with other Channel [V] properties in Asia on cross-channel initiatives including concerts, events and acquisitions.

"We’re very pleased to have Eddy join us at this pivotal time in Channel [V]’s development, said Lituchy. "His expertise and proven track record as a creative executive and top notch programmer will be counted upon heavily while we beef up our content production in an effort to further strengthen Channel [V]’s position as the premier music and youth brand in Asia."