Star World revamps; adopts new look & feel in Asia


MUMBAI: FOX International Channels (FIC) has given a major product enhancement to Star World in order to further consolidate the international network’s general entertainment category.

The new Star World provides an ideal platform for reaching adults aged 18 to 44 with many strategic agreements with studios such as Shine International, FremantleMedia, CBS, NBC, and 20th Century Fox. The programming also offers a much more diverse choice of comedies, drama, reality & talent shows, and live award events.

The Star World repackaging is part of FIC’s strategic commitment to redefining and growing the general entertainment industry in Asia.

The new Star World will be launched on 11 November , 2010 in Asia. Star World will feature a stylish look and feel to go along with its programming targeted at the affluent demographic. Among other exclusive content, the channel will feature live broadcasts of TV events, like the American Music Awards, Golden Globes, Miss Universe and more. Star World will also exclusively broadcast reality and talent shows as America’s Next Top Model, American Idol, MasterChef, Bachelorette, and Got to Dance.

Star World will also premiere a number of US series in Asia, including Glee 2, Cougar Town and How I Met Your Mother.

Fox International Channels president Asia Pacific and Middle East Ward Platt said, “The new Star World strongly asserts again our leadership in the delivery of general entertainment and sets a new direction for the rest of the industry to follow. We are delivering on our strategy to provide exclusive premium content and a unique viewing experience designed to increase viewer bonding and loyalty, and creating opportunities for our affiliates and advertisers with our effective brand-building vehicles. We believe that the Star World channel, already the number one in general entertainment in Asia, will now appeal to even more viewers who love the best in first-run entertainment and help us consolidate FIC’s entertainment offering as Asia’s strongest entertainment slate that always sets new trends in the industry.”