Amitabh Bachchan‘s candy commercial got Big B in a controversial toruble. In the ad, we saw Amitabh pelting stones at a mango tree. The Advertising Standard Council of India commented that looking at Amitabh‘s actions, children could imitate and get into harmful situations. The advertisement was later taken down. The same year, Big B revealed in an interactive session at IIM – Ahmedabad that he was soon ending his contract with a cola brand. This happened after a school girl questioned the actor’s endorsement choices, in Jaipur. The girl questioned Amitabh why he promoted a brand which her teacher termed as poison and harmful. Amitabh Bachchan‘s confession led to a huge controversy. As the cola brand criticized the actor for having “pocketed Rs 24 crore for the ad” and at a time when the “contract was coming to an end” and then making the decision.