Bollywood’s King Khan, Shah Rukh Khan got into a trouble for endorsing a skin lightening cream product a couple of years ago. The advertisement led to an online campaign titled ‘Dark and Beautiful” which urged not only the star but also the brand to stop promoting and encouraging fairness creams. A lot of people backed the campaign’s cause, including Aamir Khan, who said that he would never promote such products. But King Khan kept his mum on the whole controversy and still promotes the brand. Shah Rukh Khan is still associated with the brand.  

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