Zee To Reposition With Ditto TV, Set To Increase Target

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Zee-Ditto[tps_footer]Zee Entertainment Enterprises are all set to launch their dittoTV. The announcement for re positioning the same was made on Tuesday. The house has now planned to widen its reach and audience. The business house will now follow the motto of affordable pricing for its target audience. The fate of dittoTV was dilemma filled until now.

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The Zee management team has finally broken the news stating that it will launch dittoTV with more than 100 channels. Moreover, the highlight of this venture is that this facility will be provided for a meager price point of Rs.20 each month. In order to make a mark in the intensively competitive market, the following decisions are taken.

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Additionally, dittoTV will feature content from Zee’s competitors too. The cherry on the cake is that dittoTV will be made available to every nook and corner i.e. on tablets, phones or PCs. The team of the venture has tied up with almost all broadcasters except for Sun TV group and Star India. The aim is to revolutionize the TV experience for all.[/tps_footer]